A Critique of "The Facebook Offering: How It Compares"
via nytimes.com
I should begin with an apology: I have long admired the great interactive and print work that the New York Times Graphic Department creates. However, their recent graphic on the Facebook IPO bothered me for three reasons:
- Size of IPO is double-encoded. The y-axis gives this information, as does the size of the circle drawn
- Time is double-encoded. The x-axis gives the year, as does the color scale
- It took me a while to figure out what the color scale was for. Transitioning from red (the past) to blue (the present) through purple (the year 2000), doesn't make any sense to me.
The double-encodings serve to make the graphic more attractive, but not to inform.
Information that would be very valuable, but is not surfaced at all, is how all these companies are currently faring. If you hover over a bubble, you can find out how it was doing 3 years after the IPO, but not how it's doing now, or what the trajectory of the stock price was. It would be really great to pull in a line graph of the stock price from the first-day pop to the present when you hover over a company. Color could also be used to represent the ratio of the stock price on the opening day to the current stock price.






